Lucy Delaney joins the Heimdall Team

Mar 06, 2017


New Business Development Manager at Heimdall

Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, are delighted to announce the appointment of Lucy Delaney as Business Development Manager.

Delaney joins from Keele University, where she specialised in helping fast growing SMEs to access new markets and develop creative innovation. She will work with Heimdall’s founder and CEO John Wood to further exploit the patent-pending technologies developed to date by the Staffordshire based business.

“I am delighted to be joining Heimdall at this exciting time in its development. Concussion has never been as high in the public conscience as it is now, and with Heimdall’s innovative technologies showing considerable advances in the ways that impact can be absorbed I’m excited about the opportunity we have now to grow the business.” Lucy Delaney, Business Development Manager

“Lucy will be a most welcome addition to the growing team here at Heimdall. She has an excellent track record in developing partnerships with leading businesses and she joins us at a pivotal moment in our growth.” John Wood, CEO at Heimdall

Mass provides a new, more effective solution to impact and shock absorption with a particular focus on the headwear, body armour and footwear markets. Heimdall’s technology can be used quickly and easily by brand owners to create new, higher-value products which protect end-users more efficiently against concussion and other force impact.