Founded in Staffordshire, England by John Wood, an expert in shock absorption and material impact.
Patented design, with multiple sizes, materials, and wall thicknesses to deliver a wide range of performances, for every application.
MASS IS AN INNOVATIVE, PATENTED SHOCK ABSORBING MATERIAL USING SHAPE AND MATERIALS TO ACHIEVE HARD IMPACT PROTECTION OR SOFT CUSHIONING
The varying wall thicknesses within the pod structure offer increasing resistance as the pod crushes, which decelerates the impact, and reduces the force transmitted to the body. Designed to absorb impact through material and mechanical damping, MASS controls the force of impact to deliver up to 40% better protection from transmitted force.
MASS offers true multi-impact protection with up to 60% better return to form than EVA foams. When built into helmets and body armour, this means your equipment can protect against the multiple impact accidents as well as improve equipment longevity. In footwear, MASS delivers better energy return to the wearer, reducing effort, and enabling them to run for longer as well as maintain performance.
Heimdall is a venture capital backed British company that has created a new shock absorption technology – its flagship patented brand, MASS.
Mass was created by Heimdall’s founder and CEO John Wood to provide a new, more effective solution to impact and shock absorption with a particular focus on the headwear, body armour and footwear markets. Heimdall’s technology can be used quickly and easily by brand owners to create new, higher-value products which protect end-users more efficiently against concussion and other force impact.
Initial testing of MASS confirms impact qualities of prototypes and opens route for commercialisation
Leading Midlands based venture capital firm Midven invest in Heimdall alongside Minerva Business Angels
Patents for the MASS structure are granted in Europe and Australia
Motorcycle armour powered by MASS is developed alongside European client
Follow-on investment made by current investors
Commercial Manager Aanisah Begg joins the team
Bullriding helmet powered by MASS commences development with US client
New Business Development Manager at Heimdall Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, are delighted to announce…
Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, have been chosen to take part in a major trade…
Heimdall Move to New Home Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, have relocated to new, larger…
We bring a personal and effective approach to every project we work on. If you are a brand owner seeking to bring new, innovative products to market quickly please contact us today. We also work closely with a number of leading academics and would be particularly interested to hear about collaboration activities.