MASS Technology

Patented design, with multiple sizes, materials, and wall thicknesses to deliver a wide range of performances, for every application.

Motorcycle Body Armour

Running Shoe

Helmet: Blunt Impact

Helmet: Ball Strike

How it works

MASS IS AN INNOVATIVE, PATENTED SHOCK ABSORBING MATERIAL USING SHAPE AND MATERIALS TO ACHIEVE HARD IMPACT PROTECTION OR SOFT CUSHIONING

The varying wall thicknesses within the pod structure offer increasing resistance as the pod crushes, which decelerates the impact, and reduces the force transmitted to the body.  Designed to absorb impact through material and mechanical damping, MASS controls the force of impact to deliver up to 40% better protection from transmitted force.

MASS offers true multi-impact protection with up to 60% better return to form than EVA foams. When built into helmets and body armour, this means your equipment can protect against the multiple impact accidents as well as improve equipment longevity. In footwear, MASS delivers better energy return to the wearer, reducing effort, and enabling them to run for longer as well as maintain performance.

MASS Performance

6KN
Transmitted force in Body Armour
40%
Better protection from ball strikes
90%
Consistent protection over product life
40%
Better protection from blunt force

 

Take our 10 day Challenge

Day 1: Send us your product to test

Day 5: We test and refit with MASS

Day 7: We discuss the data with you and send samples

Day 10: We build technical and commercial pathways with your team

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About Us

Heimdall is a venture capital backed British company that has created a new shock absorption technology – its flagship patented brand, MASS.

Mass was created by Heimdall’s founder and CEO John Wood to provide a new, more effective solution to impact and shock absorption with a particular focus on the headwear, body armour and footwear markets.  Heimdall’s technology can be used quickly and easily by brand owners to create new, higher-value products which protect end-users more efficiently against concussion and other force impact.

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2013

Founded in Staffordshire, England by John Wood, an expert in shock absorption and material impact.  

2014

 Initial testing of MASS confirms impact qualities of prototypes and opens route for commercialisation 

2015

 Leading Midlands based venture capital firm Midven invest in Heimdall alongside Minerva Business Angels 

2016

Patents for the MASS structure are granted in Europe and Australia 

2016

Motorcycle armour powered by MASS is developed alongside European client 

2016

 Follow-on investment made by current investors 

2017

 Commercial Manager Aanisah Begg joins the team 

2017

Bullriding helmet powered by MASS commences development with US client

Our Team

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John Wood

Chief Executive
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Aanisah Begg

Commercial Manager
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Alice Fleetwood

Marketing Executive
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Phil Cradduck

Technical Assistant

Latest News

 

Lucy Delaney joins the Heimdall Team

New Business Development Manager at Heimdall Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, are delighted to announce…

Heimdall Join Trade Mission to India

Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, have been chosen to take part in a major trade…

Heimdall Move to New Home

Heimdall Move to New Home Heimdall Protective Tech, creators of the pioneering new shock absorption technology, MASS, have relocated to new, larger…

Contact Us


Heimdall Protective Tech, 20 Brock Way, Newcastle under Lyme, Staffordshire, ST5 6AZ 

+44 (0) 1782 444656 

info@heimdallprotectivetech.co.uk

Get in touch

We bring a personal and effective approach to every project we work on.  If you are a brand owner seeking to bring new, innovative products to market quickly please contact us today.  We also work closely with a number of leading academics and would be particularly interested to hear about collaboration activities.